
While coffeehouses and clubs will never go out of style, Chicago's local scene undoubtedly revolves around bars. Chicagoans take pride in neighborhood bars, and often drop names of favorite bars as a means of giving clues about their personalities. Whether you prefer a rock-and-roll bar, a hipster dive or an upscale lounge, Chicago has a bar for everyone.
One thing that bar-hopping, eco-conscious Chicagoans can agree on is VeeV. VeeV is a trendy new alcoholic drink on Chicago's local scene, catching on for both its taste and commitment to sustainable practices.
VeeV is made from the açaí fruit, a Brazilian berry that grows on palm trees and is also used in energy drinks. Açaí has gained popularity in recent years (thanks, Oprah!) as a superfood, and some people believe açaí contains healing and weight-loss properties. Mixologists use VeeV much like vodka, although it has a sweeter taste from the açaí and other fruit ingredients.
As a member of the green organization Business for Social Responsibility, VeeV is an ethical choice as well as a way to take part in what's current in Chicago's local scene. VeeV donates a dollar from every bottle sold to help sustain the Brazilian rainforest, uses sustainable packaging and is a carbon neutral company. VeeV sales representatives even drive hybrid cars.
Recently released in Chicago, VeeV is available at more than 40 local bars and restaurants. If you prefer a dark, upscale lounge setting, find VeeV at Wicker Park's new Violet Hour. The Violet Hour is known for its velvet-draped, speakeasy style, master mixology and lack of signage. Find them at 1520 N. Damen Ave. behind the decrepit wooden door.
For dinner to go with your drinks, try VeeV at De la Costa at 465 East Illinois St. on Chicago's North Side for Latin food, or Avec at 615 West Randolph St. in the West Loop for Mediterranean-inspired dishes served at communal tables.
You don't have to spend a lot of money or get dressed in your finest to partake of VeeV, though. If you prefer a night on the couch to a night on the town, a bottle retails for about $35 in Chicago.
Sources:
"VeeV, Drink Your Acai" by Deidre Woollard. http://www.luxist.com/2007/07/10/veev-drink-your-acai/
http://www.veevlife.com/
"VeeV, the World's First Acai Spirit, Announces Carbon Neutral Certification," Reuters. http://www.reuters.com/article/pressRelease/idUS121674+11-Feb-2008+PRN20080211
Written by Esther November